THE CHALLENGE
Diehard college basketball fans are invested in their teams and the picks they make in building the perfect tournament bracket. But how do you engage casual fans and show them an easy way to share in the fun of March Madness with a bracket of their very own?
THE BIG. SIMPLE. IDEA.
We created Instabracket – the centerpiece of National Bracket Day.
In 2014, Gigunda partnered with Turner Sports for the fourth-straight year to celebrate National Bracket Day in five major cities nationwide—Atlanta, DC, Chicago, Los Angeles, and New York City. Hardcore and casual fans alike had a chance to grab a free cup of coffee and assemble their NCAA Tournament Brackets. In deciding how to create their personalized bracket, guests had a choice: build a traditional bracket with the assistance of experts or generate one instantaneously with the custom-built, one-touch Instabracket kiosk.